to become once more the nomadic trackless area that preceded the wheel. The beatniks gather on the sands to meditate haiku . The principal factors in media impact on existing social forms are acceleration and disruption. Today the acceleration tends to be total, and thus ends space as the main factor in social arrangements. Toynbee sees the acceleration factor as translating the physical into moral problems, pointing to the antique road crowded with dog carts, wagons, and rickshaws as full of minor nuisance, but also minor dangers. Further, as the forces impelling traffic mount in power, there is no more problem of hauling and carrying, but the physical problem is translated into a psychological one as the annihilation of space permits easy annihilation of travellers as well. This principle applies to all media study. All means of interchange and of